Advantage DMC

for incentives, conferences, groups and events in Ireland - This email address is being protected from spambots. You need JavaScript enabled to view it.

At Advantage DMC we are succesfully organising MICE events for more than 30 years. Our team consists of professional and dedicated people, who are on standby to assist you with your next enquiry for Ireland. We go the extra mile to propose something 'different and unique' to make you look good in front of your clients.

Short Bio Ronan Flood

I have studied Economics and Politics at the Univeversity College in Dublin and hold a Post Graduate Diploma in Marketing Management from the Dublin Institute of Technology (College of Marketing). 

With more than 20 years of experience in the branche, I am responsible for the management tasks at Advantage and make sure that our clients keep happy with our work.

Ronan 2 

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Contact details:
Advantage Group
1st Floor C4, Nutgrove Office Park
Nutgrove Avenue
Rathfarnham, Dublin 14
Phone: +353 1 216 4222
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More about Advantage DMC
Why Ireland
Incentive program ideas
Travel facts Ireland 


Destination Ireland



"Efficient, decisive, well-organized, innovative and thoughtful are a few words that come to mind to describe the team at advantage dmc. Their diligence to the smallest details in regards to the transfers, food, music, entertainment and ambiance, left our team and 700+ delegates amazed and delighted during an authentic Irish evening, including a castle trip. Their team was available for meetings, quick to respond to emails and always willing to work ‘outside the box’ to be highly creative – the departure of 600 people on 30 buses in less than ten minutes is a perfect example of a meticulously executed event! It was a pleasure to work with the entire team at advantage dmc.”
Amber Silvey Director, Event Operations ATWS Seattle, WA USA

"Upon receiving a proposal that was comprehensive, creative, and clearly illustrated, we decided to use Advantage dmc over their competitors to assist with our high-profile Global Leaders Meeting. In the end, we know we made the right decision! The team was well organized, professional, and readily available to handle all of our requests. They are meticulous with details, they know how to think-outside-of-the-box, and they can either lead you in the right direction or simply follow your direction perfectly. While planning a highmaintenance program, it is a meeting planner's dream to work with a partner that allows you to relax because you know that they've anticipated your needs and have them under control. And that is how working with Advantage dmc makes you feel - comfortable. I highly recommend them."
Kelly McGrath, Senior Meeting Planner, Pfizer USA

What makes Ireland a great destination

Why Ireland

The combination of  the beauty of the island and its turbulent history make Ireland an interesting  and unique destination. The lush green colour, the impressive cliffs of Moher, the untamed sea... Irelands wild beauty is a place perfectly explored during adventorous outdoor activities. 
And on the contrary there is Dublin... Enjoy the cities' legendary nightlife. Whether you prefer traditional pubs with Irish life music or clubbing in trendy bars, Dublin has the right spot for  everyone!

Incentive program idea

Program idea Ireland

We have added a lovely program in Ireland. If you are interested in other programs we can create for you, please send us an email at This email address is being protected from spambots. You need JavaScript enabled to view it..

Day 1 

Morning:  Guests will arrive at the Shannon Airport welcomed by a professional tour guide. Guests will then transfer to Bunratty Castle and Folk Park.
Note: Luggage is picked up by the hotel.

On Day 1 guests will have an opportunity to drive with retro style cars. From Day 2 throughout the program guests will travel with Mercedes Viano. Guide will join the guests throughout the program to tell about the history of the sites and places that they will visit.

1960 Ford Zodiac, Maximum Capacity 5 pax
She's got 1950's rock and roll styling to die for. Beautiful two tone exterior and two tone red and grey leather inside.
Four door Zodiac is ideal for self-drive hire with ample room for two in the front and two in the back but she is designed to accommodate up to six in total! Rock and roll Rodders.Nothing has ever surpassed the looks and ability of the stunning, awe inspiring, statement that is the E-Type. This car will keep you grinning all the way to the boil. The automatic gearbox is as smooth as a Brazilian wax and the megastructure of the 4.2 litre straight six perched under the bonnet of aircraft hanger proportions will see your rivals for dust.
Marvel the luxury interior and even squeeze a couple of tiny friends (or the kids of course) in the back seats.
Guests will travel to Bunratty Castle and Folk Park in ultimate style and luxury.

Bunratty Castle & Folk Park
Bunratty Castle & Folk Park is a must on your itinerary to Ireland. This is your chance to experience a window on Ireland’s past and explore the acclaimed 15th century Bunratty Castle and the 19th century Bunratty Folk Park.
Bunratty Castle is the most complete and authentic medieval fortress in Ireland. Built in 1425. It was restored in 1954 to its former medieval splendor and now contains mainly 15th and 16th century furnishings, tapestries, and works of art which capture the mood of those times.
Guests will enjoy the sights, sounds tastes, scents, of this enchanting place as they stroll from house to house or around the charming village street complete with school, post office, doctors house, hardware shop, printers and of course McNamara’s pub!
The gardens at Bunratty Folk Park have been restored to their former glory. The gardens are modelled on the original Regency period garden which supplied fruit, vegetables, and flowers to Bunratty House (built in 1804) and are refurbished in typical Victorian style. This is your opportunity to experience one of the great gardens of Ireland.

Lunch will be served in The Durty Nelly’s, Oyster Restaurant.

Durty Nelly’s, Oyster Restaurant
A ramshackle cottage with a thatched roof, sitting like some outrageous upstart at the foot of the monolithic Bunratty Castle. Durty Nelly’s is one of Ireland’s most famous pubs and offers a truly unique Irish experience through its history and character. Often copied but never replaced, this truly unique piece of Irish heritage dates back to 1620.

Afternoon: After having a taste of traditional Irish lunch guests will transfer the selected hotel. On the way guests will enjoy a spectacular views of Ireland’s country side.
Different activities can be organised at the hotel such as: falconry, archery, golf, spa, whiskey tasting and more.

Dinner will be served in the selected hotel.

Day 2
Morning: After breakfast at the hotel, guests will depart from the hotel for a new day of adventure in county Kerry. Guests will begin their day will a relaxing boat tour to Inisfallen island in Killarney National Park.

Boat tour in Killarney National Park
Innisfallen Island can be seen in the distance from Ross Castle out beyond the entrance to the bay. A monastery was founded on Innisfallen in the 7th century and it became a seat of learning and it said that King Brian Boru studied there.
On the island are the remains of the extensive 12th century Augustinian priory and a small 11th -12th century Romanesque church. The annals of Innisfallen, a major source of early Irish history and now stored in the Bodleian Library in Oxford were written there.
After a boat trip in Killarney National Park guests will transfer to the selected hotel for a check-in and freshen up before lunch in award winning restaurant in Killarney.

Lunch: A mouth-watering lunch will be served in the West End House Restaurant.

West End House Restaurant
Award winning West End House Restaurant is located in the beautiful, Idyllic town of Killarney, in the Kingdome of Kerry. West End House constantly strive to create a memorable experience for all the guests in each of our five uniquely designed dining rooms.
Restaurant is working with locally sourced, Quality ingredients create Seasonal modern Irish cuisine trying to ensure each dish on the menu is well balanced well flavoured and beautifully presented to you.
Their elegant service is warm and friendly whilst always being professional. Their commitment to creating a memorable experience for all of the guests is of paramount importance to the staff at West End House; it is what gives us true Satisfaction.

Afternoon: After the lunch guests will discover traditional Irish life through the Ring of Kerry.
First stop at the Kerry Bog village will give them a fascinating insight into how people lived and worked in Ireland in the 18th-19th Century.
The village is the only one of its kind in Europe and is a heritage award winner. It was extensively researched prior to being recreated. Great care was taken to ensure the dwellings that visitors see before them, are exact replicas of those used in Ireland in the 1800's. Old sites were visited, ruins measured, and old documents consulted. One of the houses was moved from North Kerry and rebuilt within the Bog Village. The village is located in vast Bog land, visitors will learn about the bog, it's wildlife, and equipment used to extract the turf.
Guests will experience a panoramic tour of magnificent Ring of Kerry. The tour offers the most spectacular landscape in the country and is home to Ireland's highest mountain range. Frequent stops will be organised for the guests to take photos and to admire the views.
Guests will stopover in the village of Sneem for some time at leisure.
The village of Sneem offers a wonderful selection of cosy pubs, restaurants and gift shops. It is the perfect place to relax and wind down after a busy day! The famous Kerry Way, a paradise for walkers, runs through the village. There are also several loop walks available around Sneem.

Dinner: Guests will enjoy traditional Irish home cooked food with drinks and entertainment in award winning restaurant.

Jarvey’s Rest Pub
Situated at the entrance to the Killarney National Park is Jarvey’s Rest Pub. This is a very friendly and traditional pub, with roaring fires and a warm atmosphere at any time of the year! The pub has won many awards for its pub grub and rightly so, as the food is excellent and also its friendly service, everything in Kerry is served with a smile! Dinner will be followed by live entertainment by Onóra and The Torc Dancers. This Traditional Irish Night will ensure a great night’s craic.
The evening in The Jarvey’s Rest will follow this sample format:
Drink reception: Guests have the option of an Irish Drinks Reception on arrival. This may include: - Glasses of Irish Beers – Guinness, Harp and Smithwicks - Irish Bottle Craft Beers - Irish Liqueur and Whiskey Reception – Bailey’s, Jameson, Irish Mist This is followed by a 3 Course Irish Meal: Traditional Irish Dinner – guests will enjoy traditional Irish home cooked food. Dinner will be followed by the option of Irish coffee or Whiskey Tasting Plate.

Day 3
Morning: Guests will enjoy breakfast at the hotel before a transfer to Cork city. On the way to Cork guests will visit historical Blarney Castle.

Blarney Castle
Built nearly six hundred years ago by one of Ireland's greatest chieftans, Cormac MacCarthy, and has been attracting attention ever since. Over the last few hundred years, millions have flocked to Blarney making it a world landmark and one of Ireland's greatest treasures. Within the Blarney Castle the famous Blarney Stone can be found – kiss it and you will never be lost for words!
While the Blarney stone is the main attraction at the castle, it is certainly not the only thing to set your eyes on. The castle has many features such as The Witch Stone, The Badger Cave, The Wishing Steps, The Dungeon and many more!
Lunch will be served at the Woollen Mills in Blarney.

The New-Look Mill Restaurant at Blarney - A taste experience not to be missed!
Filled with history, The Blarney Wollen Mills was built in 1823 and still stands today in the Cork City. A rejuvenated menu, captures the essence of the chef's passion for local produce, traditional favourites and to-die-for desserts. The decor is bright and airy, with traditional stone-flagged floor and casual, farmhouse-style wooden tables.

Afternoon: After the lunch guests will check-in at the selected hotel. Guests will have some time to relax before sightseeing tour of Cork City.
Cork City sightseeing tour will take the guests some of the best attractions in Cork including visit of the English Market.
The English Market in Cork City is a covered Victorian Market and is one of the oldest municipal markets of its kind in the world.
It is a covered market for fish, fruit, meat and vegetable. The origins of the market can be traced back to James 1st in 1610, but the present building dates from 1786. In 1980 it was destroyed by fire and was refurbished by Cork Corporation to an award-winning design by the Cork city architect T. F. MacNamara.
After the tour guests will go back to the hotel to get ready for an evening in Cobh.
Guests will experience a guided tour around the streets and environs of Cobh, revealing locations and incidents directly connected to the Titanic and many other aspects of the port's history.
Dinner: A delicious dinner with a sea view will be served in idyllic Cobh Harbour.

Titanic Bar & Grill
Guests will find a warm and friendly welcome in the Bar which is steeped in history while also being intimate yet with a modern feel. Their amazing deck area overlooks the original Titanic Pier where guests can bask in the sunshine on a fine day while enjoying a nice cool drink as you take in the breath-taking views of Cork Harbour while ships and yachts sail past.
From their scrumptious starters, mouth-watering main courses to their delightful desserts they know you will enjoy your dining experience with them.

Day 4
Morning: Breakfast will be served at the hotel before transfer to Waterford with a stopover at Youghal town.

Known as Irelands finest coastal resort there is everything to do and see in Youghal. Youghal’s foodie outlets offer the best in locally caught seafood. Not only does this destination have sandy beaches. Different activities can be organised for the guests such as whale watching and angling. And if that is not enough there is also an 18 hole golf club and a greyhound track.
Guests will experience guided tour and visit St. Mary’s Collegiate Church and Gardens, one of the oldest Christian sites in the country and of unparalleled historical importance for Ireland. Guests will undertake St Mary's Collegiate Church Treasure Trail and discover of some secrets of the National Monument.

Lunch will be served in the Cliff townhouse hotel with a spectacular view to the sea.
The Michelin-star hotel restaurant in Ireland is simply named The House Restaurant at The Cliff House Hotel.
This lack of pretension underpins chef Martijn Kajuiter’s award winning Irish cuisine and the way he sources the maximum possible amount of produce grown on Irish land and fished from Irish seas. Yet his exploratory, confident style results in explosively interesting dishes combining modern progressive and straightforward Irish cooking.

Afternoon: After lunch guests will visit Dungarvan which is a thriving seaside market town nestled beneath the Comeragh Mountains of County Waterford Ireland.


Founded by the Normans in the 1100's, the town's history began before the last ice age and is thriving with Irish culture and heritage. Guests will visit the Dungarvan Castle which was built by the Normans in the 12th century and strengthened by King John of Robin Hood fame in the early 1200’s or take a trip to the local museum to look at fabulous photos and articles on anything and everything of importance to the area for the past 10,000 years.
Guests will take a stroll through Waterford town and visit the radiating shopping streets of Dungarvan.
Waterford is Ireland's oldest city and celebrated its 1100th anniversary in 2014. A busy port, it lies on the tidal reach of the River Suir, 16km from the coast. Some parts of the city still feel almost medieval, with narrow alleyways leading off larger streets; an ongoing revitalisation campaign is polishing up one block after another.

Guests will take the guided Factory Tour of Waterford Crystal, giving the guests first hand access to all areas of traditional crystal production.

The House of Waterford Crystal

The first area on the factory tour is Mould making. Waterford Crystal is one of the few companies today, which still practises the ancient craft of mould making. Nothing compares with the atmosphere of the blowing room, the heady mix of heat, noise and bustling activity makes this experience all the more breath-taking as you edge closer to the 1300ºc furnace.
The craftsmen are meticulous and you can watch as they transform glowing balls of molten crystal into elegant shapes with skills that have made two hundred years of perfection clearly visible in every piece. The crystal is inspected after each stage of production. Only pieces that are within Waterford Crystal’s quality standards are allowed through to the next process. As you move to the next department on the factory tour you will see the hand marking area. Here the crystal is marked with a temporary geometric grid to assist the Master Cutter to cut the pattern onto the crystal.At Waterford Crystal they practice two types of cutting, Wedge Cutting and Flat Cutting. The final stages of production are sculpting and engraving.
After the tour guests will experience the Viking Triangle Experience which takes you back to the time of the Vikings who first founded Ireland’s oldest city and brings you up to the Victorian period. This tour is an absolute must for any history buff.

Dinner will be served at the selected hotel.
Optional: Dinner with storytelling at the Ballyfin House. (If the guests decide to stay at the Ballyfin House)
The best meals start with the best ingredients and wherever possible Ballyfin source according to the mantra: ‘local, natural and seasonal’.
Guests will dress up in sophisticated 19th century dresses and join the magical journey through Ireland’s past. Through the art of unique Irish storytelling guests will discover Ireland’s rich history, a history that is so inextricably linked with its mythology! Listen to stories of a time gone by when Pookas, fairies and giants roamed this land. Our local story teller – Frances will personalize the session to particular interested.

Day 5
Morning: Breakfast will be served at the hotel before a transfer to Dublin.

If the guests stay at the Ballyfin Estate they will enjoy nice and relaxing morning stroll around the Ballyfin Estate and Gardens lead by a butler.

Ballyfin Estate and Gardens

The estate is fabled for its natural and man-made beauties and as the demesne is open to residents only, Ballyfin offers a perfect opportunity for rest and ultimate tranquillity.
At Ballyfin, stone walls enclose 614 acres of parkland, a lake and ancient woods, delightful garden buildings, follies and grottoes. The landscape, laid out in the mid-eighteenth century, is among the finest examples in Ireland of the natural style of gardening inspired by ‘Capability’ Brown. There are many highlights that will keep garden lovers and outdoor enthusiasts exploring for days. These include the medieval-style tower, built as a folly in the 1860's, the walled garden with its formal borders and kitchen gardens, the abundant wildlife to be seen on early morning walks and the restored Edwardian rock garden.
After a leisurely walk around the gardens guests will check out from the hotel for a transfer to Dublin.

Lunch: A delicious lunch will be served in Cliff Town House Restaurant in Dublin.

The Cliff Town House Restaurant

One of the top, most stylish and talked about restaurants in Dublin on St Stephens Green, both its exquisite food and opulent atmosphere are beyond compare. The menus are presided over by The Cliff Collection’s Executive Chef Martijn Kajuiter, who holds a Michelin Star at sister property, The Cliff House Hotel in Ardmore, County Waterford.
The food, created daily by Head Chef Sean Smith, delivers modern fine dining with impeccably sourced seafood cooked simply but elegantly. But while seafood lies at the heart of the restaurant seasonal menus, meat and vegetarian dishes also feature. Traditional dishes have been given a modern twist with lighter preparation and presentation reflecting the diversity of the modern Irish dining landscape.
The first floor private dining room is among the most elegant in Dublin, occupying a high-ceilinged Georgian drawing room with three, floor-to-ceiling double windows across the façade. These open up onto an attractive ironwork balcony affording views across pretty St Stephen’s Green. The space is noted for its flexibility and it can seat up to 40 people for dinner.
After lunch guests will check-in at the selected hotel.

Guests will tour Georgian Dublin by Horse & Carriage. The tour will end by the Guinness Storehouse.

Travel in style by Horse and Carriage...

The tour will take guests around Georgian Dublin with a lively commentary from the driver who will also act as your guide.
They will get to see Dublin’s main thoroughfares – O’Connell Street and the famous pedestrian Grafton Street. They will also pass by the famous Georgian squares to take photos of the colourful Georgian Doors and they will of course see one of Dublin’s historical landmarks – the Ha’penny Bridge. The group will travel past St Patrick’s Cathedral and Trinity College, which houses the famous Book of Kells. The tour will end by the Guinness Storehouse.

Visit to Guinness Storehouse

The New Guinness Experience has been developed in a 1904-listed building in the St. James Gate Brewery, the home of Guinness. The first impression as guests enter the building is of walking into a large glass pint with light spilling down from above. Arthur Guinness’ original lease is enshrined on the floor.
Visitors will discover what goes into making a pint of Guinness – the ingredients, the processes, the effort. The journey ends in the Gravity Bar on the top floor with a pint of Guinness and the best view in the city!

Pint Pulling activity available:
Guinness is a very distinctive looking drink, and only at the home of Guinness can you learn the special craft involved in Pouring the Perfect Pint of Guinness. At the Guinness Academy, your group will receive private tuition from our welcoming and expertly trained staff who will teach the six steps involved in Pouring the Perfect Pint. Each participant will be able to savour the pint they have just poured themselves, and will be presented with a personalised certificate of merit as a souvenir. This is a must for all groups looking for an authentic and memorable experience.
Guests will end their tour at the Gravity bar where they can enjoy pint of beer overlooking Dublin

After the tour guests will have some time for shopping and time at leisure.

Time at Leisure!

Dublin, the capital of Ireland is a city steeped in culture and heritage. A mix of old and modern architecture provides a backdrop to this friendly, bustling port that boasts literary giants such as Joyce, Beckett, Swift and Wilde as native sons. The fine Georgian area of the city, as typified by Merrion and Fitzwilliam Squares, lies only a short stroll from the historic Stephen’s Green.
In the afternoon, Dublin comes alive with everything from trendy cafe bars in Temple Bar to the more traditional Dublin pub.

Dinner: Most lavish Farwell dinner will be served The Thornton’s Restaurant.

The Thornton’s Restaurant

Thornton's Restaurant, located in the heart of the city centre overlooking St. Stephens Green, is an award winning Michelin starred restaurant. Head chef and Proprietor Kevin Thornton is widely regarded as Ireland's best chef. Innovative cuisine is coupled with understated decor featuring local and natural elements which are hallmarks of Kevin Thornton's food philosophy. Having featured in everything from the Irish times to the New York Times, Thornton's is celebrated as one of the best restaurant in Ireland and is also internationally acclaimed.

Day 6

Morning: Guests will enjoy traditional Irish breakfast before a check-out from the hotel and transfer to the Dublin Airport.

Slán – Goodbye


More about our company

 More about Advantage DMC

Advantage DMC has more than 30 years of experience in bringing events to our beautiful island. We have the right know-how to serve all our clients, no matter if it is a small teambuilding group or an event for thousands of people. Our company is only as good as our team, and that is why we ww go the extra mile to please every single client. We stand for fast replies, creative ideas, great and thought through proposals and excellent relationships with our suppliers, which guarantees the latest venues and a great price-performance ratio. 

We specialise in MICE, VIP Groups, Special Groups, Luxury Travel, Conferences, Meetings, Special Interest Groups, Cruises, Shore Excursions, Corporate Travel, Hotel Bookings, Gala dinners

Travel facts Ireland

Currency Euro
Language Irish, English
Local time GMT (London)
Public holidays Public holidays Ireland link
Climate in Ireland Weather Ireland link
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